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Google AdWords is a method of advertising your product or service based on accesses to your ads. Basically you purchase keyword phrases and based on searches for the phrases you specify, your ad will appear on the search page to the right of the searches returned by the search engine:
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In order to use the AdWords Keyword Tool, you may have to create a campaign. It doesn’t have to be a real campaign, so don’t worry about getting hit with fees at this point. You can use the keyword tool to research various keyword combinations and see what their popularity is. For instance, if I enter the keyword string “Antique Bicycle” & “Antique Bicycle Part”,
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Google’s Keyword Tool returns the following:
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I now have an incredible list of potential keywords to use later in my sales effort, and it also suggests some alternatives I probably hadn’t thought of.
But how popular are these search terms? Here’s where the new Keyword Tool is really cool! There are 3 ways you can display results:
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When you choose Keyword Popularity as your search criteria, it displays results of Search Volume (what we care most about), and Advertiser competition for use of those keywords in the Google AdWords program.
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Now. Here’s probably the coolest feature of all!!! Suppose that you have a bunch of antique bike parts, you’re new to this keyword business, but you have been shopping an antique bike site for years that really is put together well. The Google AdWords Keyword Tool will look at that site and suggest keywords for you! By taking a look at several sites, you’ll get a feel for what keywords are important to people that may be interested in your antique bicycle parts:
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