You’re probably thinking, “What does all this have to do with me?” YOU are the next Anthony Robbins the day that you make a decision to become a specialist. The day you decide to make the necessary changes that will move you from where you are to where you want to be. So how do you do that?
Brainstorm the things you enjoy. What can you become a specialist at if you are not one already? Most everyone has the inherent ability to learn. Immerse yourself in your area of interest with a goal of becoming THE leader in your area. Think about information that you could provide that others are not already providing (more on this later when we discuss Niche Marketing). At worst, you’ll only compete in a very aggressive way such that you will be respected by your competition. At best, you have the opportunity to become the next Anthony Robbins of your field.