On large websites, it is inevitable that there will be a few spelling errors, even when you work hard to spell-check and proofread everything several times. On an auction listing, however, there is no excuse for spelling or grammatical errors. Errors of this type make your auction look like it was submitted by a 5 year old (although there are some 5 year olds out there that could put me to shame).
If you remember back in Step 5 where we covered “Spelling Errors Get You The Stuff Cheap,” now you are on the other side of the coin. In Step 5 we were looking at ways for you to find Products or Services that you could resell (or keep) well below what you would normally expect to pay. We discovered when auction titles have keywords misspelled, that they don’t get the hits, and therefore have low bids. You certainly don’t want your auction to fall into this category.
As a minimum, ALWAYS spell-check the Auction Title and Subtitle. Then, do the same for the listing content. If you have a HTML editor or Word Processor that checks for grammatical errors, start by constructing the title and description of your auction there to get a feel for how the words flow and the general layout. Use the grammatical and spell-check tools usually provided with these SW Applications and make sure that your auction listing does not give someone else the opportunity to snap up your products or services at below market value.