Some are a few headline examples that will help to illustrate how just about any topic can be made appealing to the reader:
| Bad Headline | Better Headline |
| Learn To Recycle Broom Handles | $15,000 Per Month From Broom Handles? |
| Paper Arts And Crafts For Profit | Recycled Toilet Paper Art nets Artist $25,000! |
| Make Profits From Garage Sales | I Found $100,000 in my Neighbor’s Garage! |
| Make Money From Trash | Local Businessman Finds $125K while Dumpster Diving! |
In all cases, it’s important to not exaggerate or lie in your headline. Make sure factual information is conveyed to draw the reader to your storyline.
Good headlines will draw the reader into the story, now you have to keep them there. Sub-headlines followed by bulleted benefits explain to the reader not only why your article is important to them, but why they should be interested in your product or service. If you look at the top Power Sellers on eBay, you’ll see that they will generally list the benefits of their products in a bulleted format. Why? It helps to quickly pointy out what the potential bidder will be receiving in a clear and concise manner. There’s nothing worse than an auction description that is a single paragraph consisting of a hundred or more words. Here’s an example of 2 auctions I found recently. Take a look and the two and see which one is easier on the eyes: